Business Waterwheel™

We do this using a clear, comprehensive and guaranteed business growth model – our Business Waterwheel™.

Our clients come to truly ‘KNOW’ their strengths and weaknesses, sustainably ‘GROW’ their customer base and profits, improve the efficient ‘FLOW’ of their business, and ultimately achieve ‘OVERFLOW’; a state where the business generates an income, whether they work there or not.

Our Model

Know

DIRECTION | EFFORT | DELIVERY | METRICS

One size never fits all. We understand an owner’s unique aims and direction, examine how this aligns with expended effort, ensure we know and deliver what really matters to our customers, and clearly articulate the key metrics that should drive business decisions.

Grow - Sales

NICHE | LEADS | CONVERSIONS

Finding new customers isn’t easy, but is can be simple. We carefully define our client’s niche and uniqueness, build strategies to attract new leads, and then, coach them in exciting sales techniques that will convert many more paying customers.

Grow - Revenue

SPEND | REPEATS | MARGIN

Businesses need profit to sustain, reinvest and grow. We help turn satisfied customers into reliable revenue streams, by progressively increasing their spend, assuring repeat business through great service, and establishing viable, growing profit margins.

Flow - Practice

PROCESS | MEASURE | REVIEW

Efficiency is designed into business practice, step-by-step, day-by-day. We capture the processes that drive our clients’ business, identify possible improvements which we test and measure, and then review and improve the processes, in priority order.

Flow - People

RECRUIT | RETAIN | INSPIRE

Hands, minds and will-power are what makes a business flow, and the owner’s role is to shape and lead. We help clients recruit the right people, retain the ones that prove their capacity to adapt and make a difference, and inspire people to deliver and improve, every day.

Overflow

FREEDOM | ENTERPRISE | INVESTMENT

Ultimately, if an owner is critical to the operation of their business, they can't be ill, take holiday, retire, or sell their business at a reasonable valuation. We help clients achieve freedom from the ‘day-to-day’, so they can step away, expand their enterprise, or make other exciting investments.

The model explained...

Live from 'The Knowledge Hub' area, at this year's ExpoWest Show, Founder Rob Pendleton explains the most important parts of his model.

In this 5-minute explainer video, you can hear more about all the steps and sub-steps within the Business Waterwheel™, how owners rate the maturity of their businesses, and the 12-month process Rob guides them through to achieve Guaranteed Business Growth.

“Finally, I can see a complete picture of our strengths and weaknesses as a business, and have a clear approach to generate measurable improvements and sustainable growth.”

Chris Harris - Fulfilment Business Owner (Plymouth & Exeter)