In the Pendleton Business Waterwheel TM, the Know phase relates to your business’s goals and KPIs, and is the hub around which all else rotates.
The Grow phase is all about understanding your products or services, and the mechanism for selling profitably.
We will guide you through an analytics and improvements process in your Sales and Revenue systems:
We start with your Niche? No business can sell to everyone, so if you’re trying to be all things to all people, you’ll fail, and waste a huge amount of effort.
Next we generate more Leads, and teach you how to increase the number of Conversions you get, and how to track and develop this process.
Then we target increased Spend per customer.
How well do you do this already, though cross-selling and up-selling? (And would you like fries with that?)
Happy customers should equal Repeat customers – if not, why not? And if your business is one-off services, can you generate more referrals from happy customers?
And where can you improve your Margins?
Leaner processes, profitability analysis…
Incremental, consistently applied changes in all these areas will result in a big difference to your bottom line over time, but the key is understanding clever ways to make it happen.