News

October 20th, 2020

Mark Zuckerbergs top 5 tips!

Mark Zuckerberg American media magnate, internet entrepreneur, and philanthropist has been the driving force behind making Facebook one of, if not the most successful media company ever. We draw inspiration from his top quotes relating to success and motivation in life!

October 13th, 2020

Invest in Warren Buffett’s top 5 tips

Warren Buffett, considered one of the most successful investors has been declared the world’s seventh wealthiest person in the world. For that reason, we take a look at his top 5 inspirational quotes about success in business and life.

October 6th, 2020

Don't give way to Inertia: Learn from Sir Isaac

In these times of distress, it is important to retain focus and drive towards your goals. Here at Pendleton, we don’t believe in slowing down, which leads us to look for motivation from some of the greats. Under the spotlight this week the great Isaac Newton.

September 8th, 2020

A refreshing change!

This week we at Pendleton have noticed a surge in the number of negative headlines shown in the media, so we decided to dig a little deeper...

September 1st, 2020

Still driving forwards 107 years on!

To celebrate Fords recent success we take a look at our top 5 Henry Ford quotes to make you see that you can achieve anything as long as you use your resources wisely!

August 18th, 2020

The recession might be just what you need!

For all the fear, pain, and uncertainty they bring, recessions are a normal part of the economic cycle this week Pendleton explores the potential positives that can be taken from this daunting situation...

August 11th, 2020

Why reinvent the chariot wheel!

This week, we at Pendleton have been working hard on many different fronts, as, I am sure you have too. To help keep our focus on what matters and thrive, we drew inspiration from one of the greats, Marcus Aurelius...

July 14th, 2020

Growing your "social loyalty"

Using social media effectively is an evolving art form, and this week we have been thinking hard about how we build something we call "social loyalty" and advise you on how you can develop yours...

June 30th, 2020

Seeking silver linings

With all the negativity that is going on in the world, how can you seek the silver linings?

June 9th, 2020

Lead by Example

We take a quick look at the the main characterstics needed to be a successful leader. Perhaps you could be making more informed decisions to grant your business sucess...

"Growing global", critical lessons if you're making the biggest leaps forward!

July 21st, 2020

In the next few weeks, Pendleton will be making some big announcements about expanding our enterprise into India, the USA and beyond - working both internationally and through established local partners. Like many businesses, Covid-19 has made us revaluate what we need to be and do. For us, this means continuing to grow rapidly and sustainably, yet ultimately ensuring we achieve our Vision for a global wave of guaranteed business growth, driven by clarity, honesty, and true partnership.

With that in mind, this week we have been looking carefully at some of the mistake’s businesses have made when "going global". Here are two that struck a particular chord...

Our first story comes from Pepsi, who were operating in at least ten countries before their expansion into China in 1963. Despite their huge marketing team and experience, they made an epic blunder, when their US slogan of the time, “Pepsi brings you back to life”, was mistranslated to “Pepsi brings you back from the grave”. In a country which holds ancestors in the highest esteem, this simple mistake cost millions to correct and almost proved commercially fatal. It shows why proper local expertise and local partnerships can be vital. Offending your new consumer base can cause permanent damage, and huge opportunities you just don't see, can be missed.

It is clearly naive to assume what works for your home market will automatically translate everywhere. Good business principles may remain the same, but different cultures vary, and this affects the decisions consumers make. The entire ecosystem in which the business will operate needs to be assessed, looking at local traditions and how the local economy affects behaviours, spend and expectations.

Perhaps the most noteworthy example of missed opportunities and poor analytics in recent years, came from e-commerce giant eBay; a company who had almost flawlessly dominated in so many other countries. Their expansion to China (which seems to be the hardest nut to crack) came with serious misjudgements. Local rival Taobao, responded and adapted to the newfound competition with eBay, by quickly developing and launching new service features. eBay sat back and continued to run it's "one size fits all" business model. This made eBay look like a step backwards to local consumers, who had less international brand or reputational awareness than eBay assumed. The Chinese therefore stayed largely loyal to local Taobao, proving that, despite overwhelming success elsewhere, businesses always need to learn and adapt to new markets responsively!

We'll certainly be thinking hard about these examples and more, as we iron out the details of our overseas launches! Watch this space.

If you would like to open the conversation, and get more detailed or specific advice from us on how to develop your business, please get in touch using our contact details below. We are ready to help!

Thanks,

Robbie Duncanson and the Pendleton team!