October 20th, 2020

Mark Zuckerbergs top 5 tips!

Mark Zuckerberg American media magnate, internet entrepreneur, and philanthropist has been the driving force behind making Facebook one of, if not the most successful media company ever. We draw inspiration from his top quotes relating to success and motivation in life!

October 13th, 2020

Invest in Warren Buffett’s top 5 tips

Warren Buffett, considered one of the most successful investors has been declared the world’s seventh wealthiest person in the world. For that reason, we take a look at his top 5 inspirational quotes about success in business and life.

October 6th, 2020

Don't give way to Inertia: Learn from Sir Isaac

In these times of distress, it is important to retain focus and drive towards your goals. Here at Pendleton, we don’t believe in slowing down, which leads us to look for motivation from some of the greats. Under the spotlight this week the great Isaac Newton.

September 8th, 2020

A refreshing change!

This week we at Pendleton have noticed a surge in the number of negative headlines shown in the media, so we decided to dig a little deeper...

September 1st, 2020

Still driving forwards 107 years on!

To celebrate Fords recent success we take a look at our top 5 Henry Ford quotes to make you see that you can achieve anything as long as you use your resources wisely!

August 18th, 2020

The recession might be just what you need!

For all the fear, pain, and uncertainty they bring, recessions are a normal part of the economic cycle this week Pendleton explores the potential positives that can be taken from this daunting situation...

August 11th, 2020

Why reinvent the chariot wheel!

This week, we at Pendleton have been working hard on many different fronts, as, I am sure you have too. To help keep our focus on what matters and thrive, we drew inspiration from one of the greats, Marcus Aurelius...

July 14th, 2020

Growing your "social loyalty"

Using social media effectively is an evolving art form, and this week we have been thinking hard about how we build something we call "social loyalty" and advise you on how you can develop yours...

June 30th, 2020

Seeking silver linings

With all the negativity that is going on in the world, how can you seek the silver linings?

June 9th, 2020

Lead by Example

We take a quick look at the the main characterstics needed to be a successful leader. Perhaps you could be making more informed decisions to grant your business sucess...

Growing your "social loyalty"

July 14th, 2020

This is the state where your social media following is more powerful than just your pure number of followers because your engagement and trust levels are much higher than average. We think this is the key to both gaining value from social media and setting the right conditions for business growth. So how do you get it?

A UK-based study found that over half of people now don't have full trust in a brand until they see “real-world proof” that the organisation is keeping to its promises. To build this sort of relationship with customers and prospects, you have got to demonstrate the human side of your brand. The ability to create a real connection is one of the key benefits of social media when done right. Introducing your followers to the people who make up your company and showcasing how existing customers are using and benefiting from your products in an authentic way, is critical. But it also isn't enough!

Beyond authenticity, here are our top 3 tips for social media use, if you, like us, want to supercharge your "social loyalty":

  1. Start by learning about (and specifically finding out how you can help) your followers. This will involve identifying them clearly as fellow marketeers, prospective business partners, or prospective clients; then understanding what they might want from their interactions with you.

  2. Beyond the one-to-one relationships, work out how you can add value to relevant groups (or hashtag themes) and your various follower bases, by collaborating with other social media account users. If you are not using social socially, you probably aren't using it to its full potential. Broadcasting is never enough.

  3. Consider it as a sharing, learning and teaching platform first, and sales platform second (if at all). Only ask people to buy or do you a favour when you have already helped them or have exchanged enough interactions to know they can really benefit from your offer.

If you would like more detailed and specific advice on how to develop your social loyalty, or any other expert business guidance, please get in touch using the contact details below. We are ready to help.


Robbie Duncanson and the Pendleton team!