Rob, is an award-winning serial-entrepreneur and director, trained by world-leading accounting firm PricewaterhouseCoopers. He has enjoyed a successful 20-year career, leading business transformation and growth for the world's biggest companies, UK public sector bodies, and a wide range of Small and Medium-sized Enterprises. He is now dedicated to coaching and partnering with SME Owners to help them realise sustainable and guaranteed growth, using his Pendleton Business Waterwheel™ tool. Rob grew up in Cornwall, coaches Wadebridge Camels U11s rugby, loves to travel with his two boys and is a scuba diving instructor in his spare time.

Simon has over 25 years experience in Sales Management, team building and implementing successful sales processes. He has worked in a number of organisations ranging from smaller independent companies through to multi-nationals. During Simon's career he has increased profitably in a number of organisations, improved conversion rates and developed the skills within a diverse range of businesses. Using a structured sales process that puts the Buyer at the core of the decision making process, Simon has created a robust technique in achieving sustainable, ethical and profitable sales style. When not at work Simon invests a significant amount of his spare time coaching for a local youth football club and spending time with his wife and 2 teenage sons.

Sam rose through the ranks of Boots and Estée Lauder to become a leading UK buyer and marketeer, before joining entertainment retailer Game, where she used data auditing and analytics to optimise revenue. She now specialises in helping small and medium sized businesses to build their brands, market, and sell; achieving sustainable, yet dramatic growth with exciting, memorable campaigns. When she’s not in the office, she spends time renovating houses, sharing good food with friends and supports local charities through fundraising.

Verity’s impressive 14 year track record in operational and people management began in London with leading advertising and PR agencies Saatchi & Saatchi and Red Consultancy. Later, during her years with Crowdfunder she built a reputation for supporting small and medium sized businesses with operational efficiency, whipping into shape processes, systems, time and people management. She now lives in Newquay and enjoys designing swimwear and taking part in the occasional surf or belly board competition!