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How to select the right type of strategy for your business

Team Pendleton


It’s all about finding a strategy that best fits the goals and objectives of your business in order to make the most out of any investments or resources you may have.

When it comes to choosing the right type of strategy for your business, it’s important to take a few factors into consideration. It’s all about finding a strategy that best fits the goals and objectives of your business in order to make the most out of any investments or resources you may have.

In this process, it’s important to consider the size and scope of your business. This will help you decide which type of strategy would be best suited for the goals and objectives that you have set out. Also, make sure to evaluate how your competitors are operating in order to stay ahead of the game.

We will take a look at the different types of strategies that can help you get the most out of your business.

1. Define your business goals and objectives

2. Research the different types of strategies available to you

3. Narrow down your options based on your business’ strengths and weaknesses

4. Choose the right strategy and put it into action

5. Evaluate the results and make necessary adjustments

6. Rinse and repeat

1. Define your business goals and objectives.

This is where you will outline what you want to achieve with your business. Think about where you want your company to be in the next five years, and then use that to decide which type of strategy would best fit those ambitions.

Steps to define your goals and objectives:

• Identify the main goal of your business

• Break down that goal into smaller, achievable tasks

• Outline measurable milestones for success

• Consider any potential risks that may arise along the way

Write down these goals and objectives, so you can refer to them when making decisions about which type of strategy to pursue

2. Research the different types of strategies available to you.

Once you have your business goals and objectives defined, it’s time to start researching what type of strategy would best suit your needs. Have a look at the various options available and consider their advantages and disadvantages for your individual situation. Here are some of the most common types of strategies available:

• Cost leadership: This strategy focuses on reducing costs in order to be competitive. It is typically used by businesses in highly competitive markets.

• Differentiation: This involves creating a unique product or service that your customers cannot find elsewhere. This could involve focusing on customer service, developing new products, or offering unique features.

• Focus: This type of strategy involves focusing on a specific market segment in order to gain an advantage over larger competitors.

• Growth: The focus here is on expanding the company and growing its revenues, through either expanding into new markets or introducing new products.

3. Narrow down your options based on your business’ strengths and weaknesses.

Once you have a better understanding of the different types of strategies available, it’s time to evaluate which would be best suited for your own business. Here are some key things to consider when making this decision:

• What resources do you have access to?

• What is the size and scope of your business?

• How competitive is the market that you are operating in?

• What strengths and weaknesses does your business have?

• What strategies do your competitors use?

By taking into consideration these factors, you should be able to narrow down your options and decide on a strategy that has the best chance of success.

4. Choose the right strategy and put it into action.

Once you have identified the most suitable type of strategy for your business, it’s time to put it into action!

Make sure to take a step-by-step approach in order to ensure that everything is done properly and efficiently. You may also need to adjust the strategy as you go along, depending on how successful it is.

5. Evaluate the results and make necessary adjustments.

Once the strategy has been implemented, it’s important to measure its success and make any necessary changes or adjustments. This could involve changing certain elements of the strategy or simply tweaking certain aspects in order to better suit the needs of the business.

Steps to evaluate and adjust your strategy:

• Analyse the data associated with your strategy

• Compare current results to what was expected

• Identify areas of improvement and take action to address them

• Assess the effectiveness of any changes that have been made

• Monitor progress on a regular basis.

6. Rinse and repeat

A successful strategy is not a one-off event; it needs to be monitored, evaluated and adjusted as necessary on an ongoing basis. This means that you should always be thinking about how you can improve your strategy or make changes in order to ensure that it is still in line with your business goals and objectives.

By following the steps outlined above, you should be able to identify the right type of strategy for your business and make sure that it offers you the best chance of success.

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