Sheryl Sandberg, the COO of Facebook, joined the company in 2008 and is credited for helping to turn it profitable as the brains behind the introduction of subtly placed advertising. By 2013, Facebook’s mobile advertising accounted for 30% of the company’s sales, even though this outlet had provided no returns the previous year. Sandberg’s bestselling … Read more

Evan Spiegel, a co-founder of Snap Inc. and developer of the popular social media site Snapchat, grew his small student project into a multibillion-dollar corporation. According to Spiegel, his ‘99 per cent law’, is the key to Snapchat’s growth. Perhaps counterintuitively, this involves rejecting 99 per cent of suggestions and ideas! In 2013, when Facebook … Read more