Want to find out what the growth potential of your business is? Check out our Sustainable Growth Impact Calculator
If you’re starting in business, you may not have decades to learn on your own how to be successful. You need a new approach, one that will put you on the fast track toward success. The biggest problem most people have is applying “trial and error” to everything they do. They believe that their own … Read more
Understanding what your buyer persona is looking for will help you determine if there’s a need for your product or service. Do you know who your best customers are? If not, you need to start building your audience persona. A buyer persona is a composite sketch of your best customers based on the information you’ve … Read more
Knowing your USPs will market your products better and get more leads. So you’ve created your products, but now, how can you market them to get leads? Many people struggle with marketing strategy because they don’t understand essential marketing concepts. There are 3 main things that potential leads look for in a product before purchasing … Read more
Even though many companies rank high in profitability, few entrepreneurs consider this a failure metric. One thing that will always be present in every industry is the constant battle between two types of people in business.One is those who want to maximize their profits and another who desire growth. What is “profitability” and why is … Read more
Without a business plan, it’s nearly impossible to build your business. The following tips will help you get it right the first time. If you’re looking for the best way to get your business off the ground, then look no further. Business plans are important because they help you map out your goals and keep … Read more
People always want a quick fix when trying to grow.Right? A classic example is Marcus, my younger boy, who always wanted to be as tall as his big brother Luca to reach the next hold at the climbing wall.As long as you provide the right energy, growth in kids is incremental, just as it is … Read more
It is the dream of most small business owners to expand eventually. However, you need to plan carefully and avoid some common pitfalls when designing your growth strategy. When it comes to growing your business, many things can go wrong. If you’re not careful, you could make some common mistakes that dramatically set your business … Read more
No matter how good you think your marketing strategy is, there’s always room for improvement Harvard Business School Professor Michael Porter says about the marketing strategy that, “The creation of a unique and valuable position that is both difficult for competitors to mimic and desirable to customers”. Marketing strategy takes into account market needs and … Read more
It’s perfectly fine if you don’t know what you want to do with your life. In fact, for a while, it could even be desirable. The most essential decision of all is to choose to live on your terms, to trust your instincts, and to live as honestly as possible. It’s also necessary to take … Read more
Pierre Omidyar began working on a basic buyer-to-buyer auction website in 1995, branding it Auction Web and originally used it to sell off his unwanted personal belongings after spending much of his 20s hopping between various software development jobs. However, once he saw the potential demand for seemingly insignificant items, the site began to flourish. … Read more
Our mission here at Pendleton is to free business owners from the shackles of working within their business, so they can fully focus on improving their business, and their lives.
© 2026 Pendleton Global