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Knowing your USPs will market your products better and get more leads. So you’ve created your products, but now, how can you market them to get leads? Many people struggle with marketing strategy because they don’t understand essential marketing concepts. There are 3 main things that potential leads look for in a product before purchasing … Read more
No matter how good you think your marketing strategy is, there’s always room for improvement Harvard Business School Professor Michael Porter says about the marketing strategy that, “The creation of a unique and valuable position that is both difficult for competitors to mimic and desirable to customers”. Marketing strategy takes into account market needs and … Read more
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