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Are you always pressed for time? Feeling like there are never enough hours in the day to get everything done? If you’re running your own business, likely, you’re constantly juggling a million different tasks – and some of them can be real time-sucks. This article will give tips on cutting down on time-consuming tasks in … Read more
Our clients come to truly ‘KNOW’ their customers, what they need and how to give it to them so they can dominate their market. If you’re a business owner, it’s important to have an exit strategy. An exit strategy is a plan for how you’ll sell your business or transfer ownership if you decide to … Read more
Customer avatars are like models of your ideal customer. By taking the time to create one for your business, you can better target your marketing efforts and improve your bottom line. What are customer avatars, and why do you need them? A customer avatar is a detailed description of your ideal customer, and it includes … Read more
Focus on leads, niche, and conversion, and you’ll be sure to find success. Setting and achieving business goals is essential to growth.The first step to any successful goal is having a plan and taking actionable steps towards it.But what’s often overlooked is the importance of setting the right goals in the first place.Too often, businesses … Read more
You might be thinking, “I’m not a business person, so what can I learn from all of this?”Don’t worry; we’re not just talking about things that only apply to big businesses. There are plenty of tips and tricks here that anyone can use, regardless of the size of your company or the industry you’re in.Even … Read more
If you’re starting in business, you may not have decades to learn on your own how to be successful. You need a new approach, one that will put you on the fast track toward success. The biggest problem most people have is applying “trial and error” to everything they do. They believe that their own … Read more
Understanding what your buyer persona is looking for will help you determine if there’s a need for your product or service. Do you know who your best customers are? If not, you need to start building your audience persona. A buyer persona is a composite sketch of your best customers based on the information you’ve … Read more
It is the dream of most small business owners to expand eventually. However, you need to plan carefully and avoid some common pitfalls when designing your growth strategy. When it comes to growing your business, many things can go wrong. If you’re not careful, you could make some common mistakes that dramatically set your business … Read more
Doug McMillon, the CEO of Walmart, has tasked himself with updating the ethos and business model of a half-century-old retail behemoth. To do this, he has sought to change the mindset of Walmart executives, encouraging them to experiment with fresh, bold ideas, even if they fail. In an effort to digitise the company and make … Read more
Compassion is what distinguishes great managers from mediocre. Being compassionate, according to Jeff Weiner, CEO of LinkedIn, can transform not only your career but also your entire life. Weiner, who was named one of Glassdoor’s top CEOs for 2018, is influenced by the Dalai Lama’s philosophy, and seeks to adapt it to a work environment. … Read more
Our mission here at Pendleton is to free business owners from the shackles of working within their business, so they can fully focus on improving their business, and their lives.
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