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Focus on leads, niche, and conversion, and you’ll be sure to find success. Setting and achieving business goals is essential to growth.The first step to any successful goal is having a plan and taking actionable steps towards it.But what’s often overlooked is the importance of setting the right goals in the first place.Too often, businesses … Read more
You might be thinking, “I’m not a business person, so what can I learn from all of this?”Don’t worry; we’re not just talking about things that only apply to big businesses. There are plenty of tips and tricks here that anyone can use, regardless of the size of your company or the industry you’re in.Even … Read more
No matter how good you think your marketing strategy is, there’s always room for improvement Harvard Business School Professor Michael Porter says about the marketing strategy that, “The creation of a unique and valuable position that is both difficult for competitors to mimic and desirable to customers”. Marketing strategy takes into account market needs and … Read more
It’s not enough to have a fantastic concept, your venture won’t thrive if you don’t have the resources to make it a reality. This tricky conundrum inspired Danae Ringelmann to create the successful crowdsourcing platform Indiegogo, with partners Eric Schell and Slava Rubin. Their aim was to let anyone who isn’t breaking the law and … Read more
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